Our first impression was a very well organized trade show with many different sections to discover exciting new brands and market trends.
Near the entrance, you could find the POP area where new brands and designers were displaying their beautiful collections. Noodoll, an English brand caught our attention immediately. Do you know them? They design accessories, toys and stationery products with very friendly and cute little monsters. We love their simple design and their fair trade philosophy. The Noodoll family has many characters and we couldn’t pick our favourite! These little monsters brightened our morning.
After a well needed coffee (and a delicious muffin) we headed to the Bubble Bump section, a new standout area dedicated to maternity and nursery product. The beautiful teething Jewellery from Nibbling. Modern accessories for mums with style!
We headed to the seminar section and listened to the presentation about the power of customer reviews. We were surprised to learn that video reviews have 1200 times more impact than regular reviews. Something to think about for our marketing strategy…
After our lunch break at a Vietnamese restaurant nearby, we explored the rest of the trade show. We discovered many European brands including some Spanish Brands that we hadn’t seen before.
We would like to highlight the French brand Pouce et Lina that designs elephant shaped musical mobiles. All their products are handmade with love in France.
After two busy and exciting days we went back home with great memories, a stack of business cards and fabulous ideas. Despite the heavy rain, we loved our London visit and we are already looking forward to coming back next year!